
Revell Collectible Kits Get a Digital Boost from APPSTEM MEDIA LLC, Bringing Classic Model Building to a New Generation
WALNUT CREEK, CA – November 8, 2023 – Remember the satisfying snap of plastic parts, the smell of glue, and the pride of building something with your own two hands? Revell, the legendary name in model kits, is leaning into that nostalgia and looking towards the future, and they’re getting a helping hand from APPSTEM MEDIA LLC, a cutting-edge digital marketing agency based right here in Walnut Creek. For generations, Revell has been the go-to brand for collectible model kits. From iconic cars and airplanes to breathtaking ships and sci-fi heroes, Revell kits aren’t just toys – they’re projects, hobbies, and miniature works of art. But in a world dominated by screens, how do you keep a classic hobby relevant? That's where APPSTEM MEDIA comes in. APPSTEM MEDIA LLC, located at 41 Amberwood Ln, Walnut Creek, CA, 94598-2357, and reachable at 951-360-6362, isn't your average marketing firm. They specialize in taking established brands like Revell and giving them a fresh, digital makeover. They don’t just talk about marketing; they build strategies that actually work. “We saw a fantastic opportunity with Revell,” says a spokesperson for APPSTEM MEDIA. “The brand has so much history and a dedicated fanbase, but they needed to connect with a new audience, especially younger builders. It wasn’t about abandoning the traditional hobby, it was about amplifying it through the right channels.” So, what does that look like in practice? A lot, actually. Reaching Builders Where They Are: Digital Marketing That Works APPSTEM MEDIA isn’t just throwing ads up on social media. They’ve crafted a multi-faceted digital strategy focused on several key areas. Social Media Engagement: Forget static images. APPSTEM MEDIA is creating dynamic, engaging content across platforms like Instagram, TikTok, and YouTube. Think time-lapse builds, stunning photos of completed models, and behind-the-scenes looks at the design process. They’re also running contests and giveaways to get people involved. The content isn't overly polished; it feels real and relatable to builders of all skill levels. Influencer Collaboration: APPSTEM MEDIA is partnering with popular model-building influencers and hobbyists. These aren’t just celebrities with a camera; they’re genuinely passionate about the hobby and have a loyal following. They’re creating authentic content showcasing Revell kits, offering building tips, and inspiring others to get involved. It’s word-of-mouth marketing at its finest, but amplified through the power of social media. Targeted Advertising: Gone are the days of broad, untargeted ads. APPSTEM MEDIA is using data and analytics to pinpoint potential Revell customers – people who are already interested in hobbies, model building, collecting, or specific themes like cars, planes, or sci-fi. This means ads are shown to the right people, at the right time, maximizing impact and ROI. Revamping the Online Experience: APPSTEM MEDIA is working with Revell to improve their website and online store. This includes making it more user-friendly, visually appealing, and mobile-optimized. They’re also focusing on improving the product descriptions and images, providing builders with all the information they need to make informed purchasing decisions. They are also working on showcasing customer builds, fostering a community feel online. Content Creation - Beyond the Build: It’s not just about showing how to build a model. APPSTEM MEDIA is creating content that taps into the culture of model building. This includes articles on the history of specific models, interviews with renowned builders, and tutorials on advanced techniques like weathering and painting. They're even exploring short-form videos showcasing custom builds and unique modifications. Revell’s Collectible Kits: More Than Just Plastic While the marketing is getting a boost, Revell’s product lineup remains the star. They offer a huge variety of kits, catering to builders of all ages and skill levels. Here’s a quick rundown of what you can expect: Classic Cars: From vintage Mustangs to sleek Corvettes, Revell's car kits are incredibly detailed and satisfying to build. Many kits are licensed replicas of iconic vehicles, complete with realistic interiors and chrome detailing. Military Vehicles & Aircraft: For history buffs and aviation enthusiasts, Revell offers a wide range of military vehicles and aircraft kits. These kits are often highly accurate replicas of real-world machines, featuring detailed cockpits, landing gear, and armament. Ships & Watercraft: From majestic sailing ships to modern warships, Revell’s ship kits are a challenging and rewarding build. These kits often require patience and skill, but the results are stunning. Sci-Fi & Fantasy: Fans of science fiction and fantasy will love Revell’s kits based on popular franchises like Star Wars, Star Trek, and Battlestar Galactica. These kits are perfect for creating display-worthy replicas of iconic spaceships and characters. Snap-Together Kits: For beginners or those who want a quick and easy build, Revell offers a line of snap-together kits. These kits don’t require glue or paint, making them perfect for younger builders or those who want a hassle-free experience. The Future of Model Building is Bright “We believe model building is a timeless hobby,” says the APPSTEM MEDIA spokesperson. “It’s about creativity, problem-solving, and the satisfaction of creating something with your own hands. Our goal is to introduce a new generation to this fantastic hobby and help Revell continue its legacy for years to come." By combining Revell’s high-quality products with APPSTEM MEDIA’s cutting-edge digital marketing expertise, the future of model building looks brighter than ever. It's a testament to the power of blending tradition with innovation, and a reminder that even in a digital world, there’s still something incredibly satisfying about building something real.